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StandWithUs develops educational campaigns targeted at promoting and defending Israel as well as correcting the one-sided anti-Israel narrative. Our campaigns include: B.I.G. (Buy Israeli Goods), which aims to mobilize Israel's supporters to bypass the anti-Israel Boycott, Divestment, and Sanctions campaign (BDS) and buy Israeli-made products in their local stores; Israeli Soldiersí Stories, an innovative program featuring reserve duty Israeli soldiers who are also college students who talk about the Israeli-Arab conflict, giving a human face to the IDF uniform; the Israel Matters campaign, which revolves around a display of 16 colorful panels, each seven-feet high, which collectively tell Israelís story through photographs and basic facts; Peace Takes Two, an initiative to cut through the rhetoric and alleviate tension between the anti-Israel and pro-Israel communities on college campuses; and the El Al Ambassadors program, in partnership with El Al Airlines and the Israeli Ministry of Foreign Affairs, which trains Israeli pilots and flight personnel as spokespeople for Israel. Our campaigns are developed to support Israel in various ways around the world.

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