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B.I.G. (Buy Israeli Goods)
The B.I.G. campaign is a partnership between StandWithUs and the American-Israel Chamber of Commerce that aims to mobilize supporters of Israel to bypass the anti-Israel Boycott, Divestment, and Sanctions campaign (BDS) and buy Israeli-made products in their local stores. The campaign website includes a store locator for people to find stores in their area that carry Israeli products and encourage supporters of Israel to take videos and photos of themselves purchasing the products and submit them to the site. The campaign's strategy is to build a large community of shoppers who will request and purchase Israeli goods and services from retail establishments. The bottom line is that people who want to support Israel can do so just by shopping for Israeli goods and services.
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