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Once in a Lifetime

In 2010, StandWithUs launched a new initiative called Once in a Lifetime -- a bloggers mission to Israel that brought a small group of leading bloggers from around the world to Israel for an unforgettable experience. The first two groups of bloggers participated in the mission in summer 2010 and September 2011. In 2012, the initiativeís winning formula was taken to the next level to include photography bloggers on Instagram -- the widely popular online photo editing and sharing social network -- for Once in a Lifetime HD. The initiative was a product of StandWithUs Israel Fellows from Tel Aviv University and received widespread media attention.

Participants in the missions documented their experiences in Israel online through their blogs or social media accounts to share this extraordinary once-in-a-lifetime journey with droves of online followers. The group traveled throughout Israel to experience nature resorts, modern cities, colorful nightlife, and unforgettable historical sites. They discovered Tel Avivís world-renowned urban life and became immersed in the pluralism that characterizes Israelís diverse culture in places like Haifa and Osafia -- all in just seven days. Most notably, participants met the real people of Israel, were introduced to the small countryís tremendous variety of landscapes, cuisine, and nightlife as well as its multicultural society and culture.

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