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Once in a Lifetime HD

In 2012, the Once in a Lifetime missionís winning formula was taken to the next level to include photography bloggers on Instagram -- the widely popular online photo editing and sharing social network -- for Once in a Lifetime HD. Participants in the missions documented their experiences in Israel online through their blogs or social media accounts to share this extraordinary once-in-a-lifetime journey with droves of online followers. The group traveled throughout Israel to experience nature resorts, modern cities, colorful nightlife, and unforgettable historical sites. They discovered Tel Avivís world-renowned urban life and became immersed in the pluralism that characterizes Israelís diverse culture in places like Haifa and Osafia -- all in just seven days. Most notably, participants met the real people of Israel, were introduced to the small countryís tremendous variety of landscapes, cuisine, and nightlife as well as its multicultural society and culture. The initiative was a product of StandWithUs Israeli Fellows from Tel Aviv University and received widespread media attention.

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